Say Howdy to TikTok's Coastal Cowgirl Aesthetic This Summer
Hot girl summer? I'll be having a horse girl summer, tyvm.
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It won't take much scrolling of your FYP to spot TikTok's latest obsession, the coastal cowgirl aesthetic. Like the Coastal Grandmother and Cottagecore trends before it, the viral trend has already begun spreading beyond the fashion realm into home decor, hair, fragrance, food, and even music. And with over 310 million views already, there will be no escaping its breezy linen dresses, faded denim, and Western accessories this summer.
As the name suggests, the coastal cowgirl aesthetic is a mashup of beachwear and Westernwear. It's defined by a color palette of white, tan, washed-out blues, and summery fabrics like linen, lace, cotton, and lived-in denim. The ultimate coastal cowgirl outfit: a flirty linen sundress and fashion-forward cowboy boots. Inside a coastal cowgirl's closet, you'll find a plethora of picnic-worthy dresses, Western boots, easy-going graphic tees, and oversized button-ups stolen from her Coastal Grandmother's closet.
The beauty of the coastal cowgirl fashion trend is how easily it can be adopted— and adapted to your personal style. There's no rule saying there must be a perfect balance between the two influences, so feel free to lean more into the Southern Belle or SoCal surfer side if it suits you better. Below, we've got all the clothing, shoes, and accessories you'll need to make the trend your own this summer.
Check out Firstfinds to shop more of TikTok's favorite fashion trends, from coastal cowgirl to Barbiecore and beyond.
Embroidered with patchwork flowers, these faded Levi's 501s look fresh from the farm. Style them with a white tee and flip-flops for a quick summer outfit that comes across effortlessly cool.
Junk Food Boots Were Made for Dancin' T-Shirt
Prove you know your way around TikTok fashion trends by swapping your boring old graphic tee with something Western-themed. On sale for less than $20, this cowboy boot number is sure to bring smiles.
Lucky Brand Stone & Horseshoe Multi-Charm Pendant Necklace
Meet your new good luck charm: this dainty little horseshoe necklace you'll keep on all summer long. The colored stones give off a sea glass vibe, while the lucky horseshoe pendant is said to bring good fortune.
American Eagle Tie-Front Denim Tank Top
All you need to adopt summer 2023's coastal cowgirl aesthetic is a few great denim pieces you can mix and match with basic tees, tanks and dresses you already own. This tie-front denim tank can be styled solo or layered over a lacy bralette, ribbed tank or linen sundress.
Giddy up for summer in this TikTok-approved straw cowboy hat from Amazon. Beaded trim and a decorative weave add a fashion-forward feel to the Western classic.
Draper James Kate Smocked Dress with Floral Embroidery
Crisp cotton poplin fabric and contrasting floral embroidery give this smocked sundress a seaside picnic vibe. A pair of Western boots or fisherman sandals will add a coastal cowgirl finish to your 'fit.
When a coastal cowgirl isn't wearing her favorite cowboy boots, she's got on a pair of lived-in white canvas sneakers that are ready to hit the beach.
No coastal cowgirl's closet is complete without a little crochet either. Pair this sunny yellow midi dress with cowboy boots for an easy summer outfit.
Styled with jean shorts and Western boots, this airy linen button-up looks like something you stole out of your Coastal Grandmother's closet. How chic?!
This summer, everyone on TikTok is wearing bandanas as tops. An elastic panel in the back ensures this strapless top comfortably stays put.
Inspired by lazy summer days, these sparkly floral huggies would look sweet hanging from any coastal cowgirl's ears. Pair them with other pearls and dainty gold drops for an eclectic combo.
Madewell Denim Balloon-Sleeve Mini Dress
This summer, lean into denim fabrics like this easy-going mini dress from Madewell. The timeless material only looks cooler with age, meaning you can actually live in your clothing.
Introducing your new go-to summer tote bag: this red-and-white striped straw carry-all that can go from school bag to beach picnic in a flash. Each one is handwoven in Bali.
It's hard not to love the coastal cowgirl trend, especially when it looks as cool as this denim maxi skirt. Style it just as you would your favorite pair of jeans.
It only takes one item to instantly bring the coastal cowgirl aesthetic into your closet: a pair of chic white cowboy boots. Dressed up with a maxi or dressed down with Daisy Dukes, they'll give every look a fashionably Western flair.
Blank NYC Twist and Shout Vegan Suede Shacket
Much to Daisy Jones' delight, fringe trim is all the rage this season. Style this twirl-worthy suede jacket as a summery version of your go-to leather jacket.
Sendero Provisions Co. Cowboy Baseball Hat
This cheeky "cowboy hat" is the perfect example of how the TikTok coastal cowgirl trend draws inspiration from the easy-going style of SoCal surfer girls.
Daydreamer Shania 'Boots Been Under' Tee
Instead of typical bands tees, TikTok's coolest coastal cowgirls wear country music merch from fashion icons like Shania Twain and Dolly Parton.
Draper James Smocked Gingham Bikini Set
With smocked panels, removable straps and a surprising amount of bust support, this gingham-print swimsuit stands out amongst the sea of boring triangle bikinis.
Vanlinker Bandana-Print Satin Scarves
With earthy hues and an understated bandana print, these versatile square scarves add a coastal cowgirl touch to any basic tee and jeans. Tie them around your neck, as a headscarf, or around your bag handle to look rodeo-ready in a flash.
Sarah Maberry is a commerce writer for Hearst Magazines, where she covers fashion, beauty and pop culture. A seasoned trend forecaster and fashion historian, she analyzes viral products and trends on a deeper level. When she’s not writing for Cosmopolitan, ELLE, Harper’s BAZAAR, House Beautiful, Town & Country, Delish and other publications, she can be found roaming the Museum at FIT (her alma matter) or sewing her own couture while she binge-watches reality TV.
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